I realized last week while we were watching Micheal Jackson’s Thriller, most people, at least that I know, would want to sit through a 14 minute long music video. Throughout the video, people kept leaving class. Most music videos today typically go for no more than 4 minutes. Songs in general use to be much longer, Janis Joplin’s “Son of a Preacher Man” is 12:26, Carlos Santana’s “The Calling” is also a 12 minute song. The Allman Brothers even have a 33 minute song called “Mountain Jam”. Their contemporary counterparts have songs that are considerably shorter. Weezer’s “Space Rock” is only 1:23, and Ratatat’s 2:27 long “Bustelo” isn’t much longer.
With “Hit” TV shows and new Platinum artists being paraded about the media, and constantly being replaced by the next hottest thing, people have become fixated on what’s next. On television, we’re bombarded with half hour, or hour long segments, one after the other, and during the commercials, the subject changes every 30 seconds.